Target Marketing in Bottle Water - Free Essay Example

Sample details Pages: 5 Words: 1463 Downloads: 2 Date added: 2017/09/19 Category Marketing Essay Type Argumentative essay Did you like this example? 1. Target marketing and market segmentation of Bling H20 Bling H2O crystal-encrusted of Beverly Hills is the inspiration of Kevin G. Boyd, a Hollywood writer-producer. While working on various studio lots where image is, well, everything, he noticed that you could tell a lot about a person by the bottled water he/she carried. So just like any other savvy business person, he decided to capitalize on his finding. Our product is strategically positioned to target the expanding super-luxury consumer market. Target marketing Kotler(2004)Here, the seller identifies market segments, selects one or more of them, and develops products and marketing mixes tailored to each. For example, if the Bling H20 were available in Australia, the marketer would only select super-luxury consumers as target marketing. There are three main steps in target marketing. The first is market segmentation –dividing a market into distinct groups of buyers with different needs, characteristics or b ehavior who might require separate products or marketing mixes. The company identifies different ways to segment the market and develops profiles of the resulting market segments. There are four variables that used in analyzing consumer market segments – geographic, demographic, and psychographic and behavior variables. Today, I take the Bling H20 as example to apply those variables to help me to understand more deeply about the market segmentation. According to Kotler, Adam and Brown et al. (2004, p216-226) †¢ Geographic segmentation calls for identifying and analyzing the different geographical units that make up a market – nations, regions, states, municipalities, cities or neighborhoods. For example, Bling H20 targets the super –luxury consumer market then this product should match the location where the consumers who have the purchase power for this product. New South Wales like Mosman, Woollahra or Hunters Hill, Kuringai, North Sydney. †¢ D emographic segmentation consists of identifying which variables – such as age, gender, family size, family life-cycle stage, income, occupation, education, religion, race and nationality. For example, Bling H2O may more focus on the income segmentation. Bling H2O targets the affluent consumers with luxury goods. †¢ Psychographic segmentation, buyers are divided into different groups based on socioeconomic status, lifestyle, or personality characteristic. The Bling H2O may focus on those have high socioeconomic status. Boyd said In Hollywood it seemed as if people flaunted their bottled water like it was part of their presentation. †¢ Behavior segmentation enables buyers to be grouped on the basis of their knowledge of the product, their attitude toward it, the way they use it and their responses to it. Occasions: When a product is consumed or purchased. For example, selling Bling water in the upscale restaurants. Loyalty: Loyal consumers those who buy one bra nd all or most of the time are valuable customers. For example Paris Hilton buys Bling H2O for her dog. 2. Bottled water industry in Australia An overview of bottled water industry was provided in Australian Beverage organisation show the bottled water market has continued its strong growth pattern now in its sixth year. The Australian market is primarily a spring water market Australians showing a marked bias for a natural great tasting product of consistent quality. Near waters include such products as flavoured natural spring water without sugar, or vitaminised waters that may contain low levels of sugars or other sweeteners. Lee (2008) describes the bottled water market is expected to grow 9. 1 per cent to $460 million this financial year, according to a forecast by the market researcher IBIS World, and Australia lags other developed countries in consumption. In the next year Australians are expected to drink 242 megalitres of bottled water, the equivalent of 19 600-mil lilitre bottles each. IBIS World predicts a boom in premium water as manufacturers claw back the higher costs of producing the plastic bottles from a crude oil derivative. The broadcast of the World Today (2004) interviewed Tony Gentile, chief executive of the Australian Beverages Council as well as the Australasian Bottled Water Institute, which acts as an industry association and a certifying agency. One issue facing the industry is that we dont know what sort of impact a broad economic slowdown might have. Australians like their water low in mineral salts, compared to, say, Europeans, Gentile says. There is sometimes a perception that bottled water competes with tap water, but it is just not the case, except with those drinkers who drink it because they dont like the fluoride or chlorine associated with tap water. Aside from that, the competition is with other bottled drinks, especially carbonates. He also said bottled water has the advantage, of course, in ompetition with other commercial beverages of being calorie free, and a lot of people especially like the taste of spring water, because it doesnt contain chlorine ‘Australia’s Manufacturing and Industrial Directory’ website (2004) has details of Consumer trends, Food and beverage manufacturers are also changing their strategy in how they are marketing products, according to Stanton, who points to a trend towards not only communicating more information about a product, but explaining the benefits of the product’s contents. Consumers are also becoming more environmentally conscious with a preference for simple packaging. INDUSTRY REGULATIONS The Food Standards Australia New Zealand’ website (2010) sets the minimum standards for all types of bottled water. These regulations are set out in the Food Standards Code. The primary standard is 2. 6. 2 â€Å"Non-alcoholic Beverages and Brewed Soft Drinks† Bottlers must comply with this and all other requirements of the c ode. Also the ABWI is the peak industry council and certifying organisation for water bottlers in Australasia. Bottled water produced by ABWI members must meet standards that are in some cases stricter than the FSANZ standards. ABWI has developed a quality assurance program called the Model Code, which is a strict set of standards for the safe processing of bottled water about the Model Code. 3. Ethical concerns and defend the marketing strategy Waste of resource Too much needless consumption, too much unnecessary waste, and too much advertising to convince us we will be happier or better off if we just had this sort of â€Å"ego† product, actually, most of people don’t like this product at all. Some comments like we have starving people all over the world but some celebrities still want to show how stupid they waste on the money which they can do some else to help communities and it is a bit like the emperor’s new clothes really from the TMZ bling water: say what ? Consumerist concern This kind of product may resulted in the worship of consumerism and gave rise to the dominance of new egoism and gave birth to a new generation of upper class consumers Businesses have realized that wealthy consumers are the most attractive targets for marketing their products. The upper class’ tastes, lifestyles, and preferences trickle down to become the standard which all consumers seek to emulate. The not so wealthy consumers can purchase something new that will speak of their place in the tradition of affluence. A consumer can have the instant gratification of purchasing an expensive item that will help improve their social status. Environmental concern 24 April, 2007A number of organizations connected with environment, social justice and religion have come down heavily upon America’s obsession with drinking the costly, bottled ‘natural’ water, instead of consuming water from the tap, since the practice adds to glo bal warming, besides being ‘unethical. ’ Bling h2o Marketing strategy Status symbols were certainly at the height of celebrities concern. One article after another questioned the product’s price point or deemed it the sample of conspicuous consumption. But that is the strategy which makes the product stands out. By itself, the water is sourced from a natural spring in Dandridge, TN, where it undergoes a nine-step purification process. Strategically, distribute this product to right person in right place. Image proved to be the driving force behind the success of Bling H20. Meanwhile, brand manager can expanding the product line with a new drink target different market by market segmentation. . References Australias Manufacturing and Industrial Directory 2004, Australias Manufacturing and Industrial Directory 2004, Australia, viewed 25 August 2010, ; https://www. ferret. com. au/about-us. aspx; Australian Beverages Council Ltd 2008, Australian Beverages Coun cil Ltd, Sydney, viewed 25 August 2010,; https://www. australianbeverages. org/home. html; ABWI Model Code 2006, Australian Beverages Council Ltd, Sydney, viewed 25 August 2010, Celly ‘The TMZ bling water: say what? ’ TMZ, viewed 25 August 2010, ; https://www. tmz. com/2006/10/18/bling-h2o-say-what; The Food Standards Australia New Zealand 2010’ The Food Standards Australia New Zealand’ Australia, viewed 25 August 2010 , ; https://www. foodstandards. gov. au; Kotler, P. ; Adam, S. ; Denize, S. ; and Armstrong, G. Principles of Marketing. 3th Edition Pearson Australia Lee, J 2008, ‘Bottled water: the new social poison? ’, Sydney Morning Herald 22 March. Obsession with bottled water harming environment, ‘unethical BOTTLED WATER AND ENVIRONMENTAL CONCERNS viewed 25 August 2010, https://www. dancewithshadows. com/society/bottled-water-environment. asp The World Today 2004, radio program, ABC National Don’t waste time! Our writers will create an original "Target Marketing in Bottle Water" essay for you Create order

Security Consideration Of High Speed Network - 1904 Words

Security Consideration of High Speed Network — 40G/100G Optical Ethernet Ying Shu Chen Xiao Yang Ren Qiu Yang Guo Abstract—The basic ideas and technologies for security of 40G/100G Ethernet are briefly described. Some potential security-related problems referring to physical security and the possible preventive measure, and the information security of its data are analyzed in line with its characteristics. Several practical methods for the enhancement of its information security based on the identity authentication and data encryption are proposed. Index Terms—Ethernet, network security, physical security, information security. I. INTRODUCTION N ETWORK security is a problem that for every network administrator must be paid†¦show more content†¦Nowadays, attackers may use many means and methods to jamming and intercept the data transmitting in the optical fiber. Ethernet is a medium shared network, the data packets that sending to any users will also be broadcasted to everyone in the network. These packets contain the address information of the intended users. At the client side, users will collect their own packets based on the address information. Therefore, users may easily get the data belong to the others. For the security of the optical Ethernet, physical security must be considered first. The purpose of physical security is to ensure the security and performance of the transmitting data on the physical layer, and be able to alert users when such objects cannot be guaranteed. The meanwhile, the transmitting data on the physical level need to be further processed. This process is called information security. By processing information security, the attackers will not be able to read the data even they actually catch the packets. Information security can be done by encryption. Therefore, physical security and information security must be done simultaneously. II. ANALYSIS OF PHYSICAL SECURITY Optical network generally use WDM technology. The existing optical components are not perfect, the crosstalk exist between each channels in WDM. This crosstalk may be utilized by the attacker to break

Personal Sacrifices for Career Success Free Essays

A great career often means that you have to sacrifice. There is always a give and take that you have to go through in order to get to where you want to go. Whether you have to work with someone you don’t like because they can get you a connection, or doing a Job you don’t like because you will one day get promoted to something you do, a good career requires give and take. We will write a custom essay sample on Personal Sacrifices for Career Success or any similar topic only for you Order Now Say the boss asks you to work on a Saturday. Why would you do It? Why would you give up a day where you could sleep In, go see a movie In the afternoon and then go out at night? You do it because working on Saturday will Impress people. It will show that you have a team first attitude that you will come In when needed to help the company. You might not enjoy working with people you don’t know all day. This especially holds true for those who don’t have great hygiene or respect personal space. Why do you put up with them? Why not just tell them they smell bad and get it over with? You shut your mouth because you have to be a professional, and you have to get along in order to get ahead. Professional sacrifice is also why you don’t yell and scream at people who don’t do a DOD job. You don’t want others to feel bad, but you don’t want to look like you are short tempered. This doesn’t help anyone, and you can get in trouble for it. Even If you are saying what others are thinking, it still requires you to restrain yourself and stay quiet. The betterment of your career is why you show up five minutes early to work. It’s why you go to Buffalo for a job when you have been living in San Diego your whole life. No one wants to go across the country when it is much easier to stay where you are happy. No one wants to get to work early when we all know that work isn’t fun. How to cite Personal Sacrifices for Career Success, Papers

Impact Iof Corporate Universities Samples †MyAssignmenthelp.com

Question: Discuss about the Impact Iof Corporate Universities. Answer: Introduction: Due to the globalization of the businesses, the corporate universities saw a massive rise in the 21st century. The main objective of the corporate university is to provide assistance to the parent organization in terms of employees and these organizations tries to focus on the skills and learning as well as knowledge of the individuals so that they are able to cope with the work culture of the parent organizations (Tuchman, 2009). There were only about 400 corporate universities in the whole world in the 1993 which has increased to 2000 in the year 2001. This particular assignment will focus upon the impact of corporate universities on the stakeholders of the organization and what impact these universities have on the parent organization. It will also be distinguished that what are the differences that the corporate universities have in the education than that of the traditional universities. Main Body: Corporate university is a term which has been used since long time back and they are also known as the human resource engine for the organizations (Giroux, 2009). The corporate universities with the help of managing the talents, skills and knowledge of an individual provides human resource supply to the parent organization which helps the parent company to cope with the competitive environment in globally. There are many such companies which have corporate universities nowadays and they try to cope with the competitive business world with the help of their corporate universities which train talented individuals and develop their skills that are necessary for the organization. Apple is one such organization which uses their own corporate university to nurture the talents and develop the skills of the individuals in order to cope with the market demand of the customers (Teece, 2012). Steve Jobs, a few days before he passed away, understood the importance of the corporate university and established it in order to make the Apple a more innovative company in the technology world. The corporate university which was established by Steve Jobs also holds the main culture of Apple, which is to think different on every aspects of the business (Guynn, 2011). The university that was established by Jobs, is believed to be the strategic empowerment of the organization and for that reason, the University of Apple not only provides courses to the individuals but also provides practical knowledge application in every aspects of the company. As Apple is a very less spender on the personal advertisement, they invest more and more in their corporate university so that the tal ents are developed in the way they want for the organization and are able to contribute towards the betterment of the organization and be innovative in every aspect. Located in Cupertino in California, the Apple University provides training to the candidates and individuals in a way that can help the company to attain their strategic objectives of the organization (Dormehl, 2012). But it can be said that, Apple is not the only organization that have their university in the world. There are various other organizations that have their own university, for instance another smart phone brand Motorola also have their own university which nurtures the talents from all over the world so that they can be provided training and can be adapted by the business (Altbach, 2015). The training is provided with the objective that the employees are able to learn the way the organization works and able to contribute to the organization with their way of working. The Motorola Centre of Education started back in the year 1979 and they believe tin the fact that providing training to the talents is not a cost to the organization but rather an investment on the part of the organization. Motorola Centre of Education gained the status of a University in the year 1989 and the mission of Motorola University is to view the world as an improved place where money can be made (Marquardt, 2011 ). The main objective of the Motorola University is to offer education to the individuals and operate very different from the regular train9ing institutions. It is also an objective of Motorola to be an autonomous university with a separate board of theirs from that of the Government and it is also a fact that the university also tries to re-characterize the responsibilities of the employees. The responsibility with which the university is formed is to help the organization link their strategy with the individuals of the university (Wang et al., 2010). The corporate university of Motorola also helps the parent organization to reduce the cost of recruitment from outside the organization. The curriculum and the courses that are taught to the candidates of the organization are also designed similar to what the employees needs to perform in the organization. The business related topics are taught to the individuals of the university and it also offers various kinds of training sessions like marketing and sales, engineering and manufacturing and thus Motorola Centre of Education helps the company to cope with the demand of the human resource without extra hiring cost. Now apart from the corporate universities in the technological world, the fast food industry giants, McDonalds also have their own university which goes by the name of Hamburger University. There are various courses that are offer to the candidates of the McDonalds Hamburger University and some of them include the consistency in the procedures of operations which should be maintained by the employees of McDonalds (Kincheloe, 2011). The operational procedures are also taught to the employees along with how to provide excellent services to the customers of the organization. Hamburger University students are also taught how to maintain cleanliness and hygiene along with maintenance of quality of the product. Training and development of leadership among the future McDonalds employees is the main objective of the Hamburger University. McDonalds university earlier chairman Fred Turner has made the foundation of the Hamburger University back in the year 1961 and in the first class; there we re 15 students who graduated from the university. Each year, of about 7,500 students now graduate from the university and helps the organization to meet their objectives (Jauhari and Thomas, 2013). Hamburger University also helps to meet the human resource need of the organization by providing the organization human resource whenever they need. Now while comparing the traditional university with the corporate university, it has been found that the corporate university education helps the organizations to nurture the talents and make them talented as they need but in the traditional approach, the overall education is provided to the individuals and not any industry or organization specific. There are various other differences as well as pros and cons of both forms of universities which are discussed below from the perspective of an employee: Traditional University Corporate University In the traditional university it can be said that it helps to improve the performance of the individuals (Rolfe, 2013). But, the corporate universities help to improve the individual performance as well as the performance of the organization to which it belongs. The traditional universities do not train the individuals to be specific towards a certain job but helps individuals to train in a way that they can work in every organization in every industry. Corporate university training is provided to the students so that the individuals are able to adapt according to the specific organization culture to which the corporate university belongs (Allen, 2013). In the traditional universities, the teachers are the professors of various streams who provide educational knowledge to the students. But in the corporate university the individuals are trained with the help of the managers, private or else public research centres and so on. In the traditional universities the knowledge that id provided to the individuals are more theoretical (Ryan, 2007). While, there are more practical illustrations to the students of the corporate university in order to make them cope with the practical business world. Apart from the difference form that of the traditional universities; the corporate universities are in a way advantageous to the society which can be described with the points that are cited below: Strategic coalition with the goals of the company: The corporate universities that are the best in nature are always driven by the strategic alignment of their goals with that of the mission of the parent company (Washburn, 2011). With the help of the corporate university, the specific objectives of the business are achieved and thus it is one of the main advantages for the business that have their own corporate university. Recruitment, engagement and retention: With the help of the corporate universities, the organizations are able to recruit the best talents that can support the activity of their organization. The best talents are recruited by the organization as well as they are engaged in the organizational activities when their training is complete. The organization also tries to retain them due to the investment they incurred in training each employee is huge. Quality consistency: With the help of the training that is provided to the individuals of the corporate university, the consistency in the quality can be achieved by the organizations (Wheeler, 2012). The employees in the universities are taught that how they can be consistent in their work, more than anything else. Apart from the advantages, there are also various disadvantages of the corporate universities: Firstly, some organizations provide corporate training in their universities with only theoretical knowledge and for that reason, the practical knowledge of the individuals remains zero and due to that, the individuals are more casual in performing their task which can go very wrong and hamper the reputation of the organization. Secondly, the corporate university also adds to the expenses of the organization and sometimes when the university students are not successful in playing their part in the organization, the company suffers a loss as a result (McAteer and Pino, 2011). So, from the above analysis, it can be said that the corporate universities have various pros and cons. But definitely, the pros that the corporate university have weigh more than the cons of the university and for that reason; the corporate university can be suggested as a suited option for the human resource development option for an organization. In the recent years, the corporate universities has become one of the main sources of human resource in the organizations that have their own corporate universities and also the employees are trained well with the help of the corporate universities so they are capable of performing the operations of the organization. The employees who get theoretical training in the traditional universities face problems to cope with the operations of the organizations but the corporate universities helps to cope with the problems of the organization to the individuals trained in the corporate universities with the help of the practical knowledge they are infused with (Weinberg and Graham-Smith, 2012). The organization can also get continuous supply of employees from their corporate university which ensures that there will be no shortage of employees when the organizations need them. Also with the help of the corporate universities, the cost of the organization for the external recruitment is reduced. When the organization has to do external recruitment, the cost of the organization increases but while having a corporate university, the demand for the human resource can be met whenever the organization wants. The most important function of the corporate university is that it helps the human resource department of the company to align with the corporate mission of the company and thus helps in achieving the company objective (Clinton et al., 2009). So, it can be said that the corporate universities can be recommended as an option for the company which can help in the development of human resource and also can help to meet the objecti ve of the company for the employees whenever the company will need. Conclusion: From the above discussion, it can be said that the businesses that have their own corporate universities are able to function better in the competitive environment of the industry and also performs better than their competitors. It is a fact that the corporate universities meet the demand for the company human resource and also diminishes the cost of the recruitment of the company and thus helps the company to achieve their objective by aligning the corporate goals with the human resource department (Gilbert, 2013). References: Tuchman, G., 2009. Wannabe U: Inside the corporate university. University of Chicago Press. Giroux, H.A., 2009. Democracys nemesis: The rise of the corporate university. Cultural Studies Critical Methodologies. Teece, D.J., 2012. Dynamic capabilities: Routines versus entrepreneurial action. Journal of Management Studies, 49(8), pp.1395-1401. Guynn, J., 2011. Steve Jobs virtual DNA to be fostered in Apple University. Los Angeles Times. Dormehl, L., 2012. The Apple Revolution: Steve Jobs, the counter culture and how the crazy ones took over the world. Random House. Altbach, P., 2015. The rise of the pseudouniversities. International Higher Education, (25). Marquardt, M.J., 2011. Building the learning organization: Mastering the five elements for corporate learning. Hachette UK. Wang, G.G., Li, J., Qiao, X. and Sun, J.Y., 2010. Understanding the Corporate University phenomenon: a human capital theory perspective. International Journal of Human Resources Development and Management, 10(2), pp.182-204. Kincheloe, J.L., 2011. Mcdonalds, Power, and Children. In Key works in critical pedagogy (pp. 155-170). SensePublishers. Jauhari, V. and Thomas, R., 2013. Developing effective university-industry partnerships: an introduction. Worldwide Hospitality and Tourism Themes, 5(3), pp.238-243. Rolfe, G., 2013. The university in dissent: Scholarship in the corporate university. Routledge. Allen, M. ed., 2007. The next generation of corporate universities: Innovative approaches for developing people and expanding organizational capabilities. John Wiley Sons. Ryan, L., 2007. Developing a qualitative understanding of university-corporate education partnerships. Management Decision, 45(2), pp.153-160. Washburn, J., 2011. Academic freedom and the corporate university. Academe, 97(1), p.8. Wheeler, K., 2012. The corporate university workbook: Launching the 21st century learning organization. John Wiley Sons. McAteer, P. and Pino, M., 2011. The business case for creating a corporate university. VP Research Corporate University Xchange. Weinberg, A.M. and Graham-Smith, G., 2012. Collegiality: can it survive the corporate university? 1. Social Dynamics, 38(1), pp.68-86. Clinton, M.S., Merritt, K.L. and Murray, S.R., 2009. Using corporate universities to failitate knowledge transfer and achieve competitive advantage: An exploratory model based on media richness and type of knowledge to be transferred. International Journal of Knowledge Management (IJKM), 5(4), pp.43-59. Gilbert, D.A., 2013. The generation of public intellectuals: Corporate universities, graduate employees and the academic labor movement. Labor Studies Journal, 38(1), pp.32-46.

MLA Product Strategy

In all businesses, designing operations play a pivotal role in ensuring that the products and services being offered remain competitive, profitable and ideal despite numerous challenges that characterize different markets.Advertising We will write a custom essay sample on MLA Product Strategy specifically for you for only $16.05 $11/page Learn More As such, having thorough knowledge on operation management principles and concepts may give a business entity the competitive advantage it needs to guarantee its success in a highly competitive marketing arena. This paper shall set out to summarize a chapter of a book discussing the design of goods and services, and provide a case study analysis using the concepts discussed in this chapter. Summary Throughout this chapter, the authors emphasize on the importance of understanding the production process of goods and services. To foster clarity, the authors state that a business should develop a production strate gy that facilitates efficient product and service selection, creation of new products and services, product development and competition strategies. Using credible sources, the authors support their statements and arguments with facts and real life examples, which enable the readers to understand, define and apply product design concepts appropriately. In the same chapter, the authors discuss the documentation for production, production decision-making processes and total quality management (tqm) as core factors in ensuring customer satisfaction. Overall, this chapter seeks to educate readers on the factors that contribute to total customer satisfaction throughout the production process and operations management. The authors have successfully articulated their ideas in a concise and understandable manner. Case study analysis: De Mar ´s product strategy Identification of De Mar’s product: the tangible and intangible (service) components of De Mar’s product Located in F resno, California, De Mar is a company that repairs and installs plumbing systems, heaters and air-conditioners to clients within this region. The tangible parts of their products consist of the physical parts (spares and new equipments) handled during the repair and installation of the selected system. On the other hand, the service components include same day service, no extra charges and a one year guarantee for services rendered. By defining its product and services, de mar has successfully set itself apart from its competitors by developing a strong reputation and philosophy based on total customer satisfaction. The company’s product strategy focuses on solving customers’ problems in a timely, reliable and quality manner.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More How should other areas of De Mar (marketing, finance, personnel) support its product strategy? De Mar pr ides itself in having interlinked systems that work together to achieve set goals and strategies. As such, the marketing section of de mar should intensify its promotional efforts and seek to inform and remind current and potential customers that the company’s products are designed to satisfy their needs to the maximum. In addition, the marketing section should foster consumer and brand loyalty by ensuring the clients that the slight difference in pricing is well compensated by the intangible services the company offers to its clients (the value/price ratio is worth it for the clients). In regard to the personnel section, employees should be handpicked to ensure that they agree with the company’s philosophy and strategy. In addition, new employees should undergo special education to ensure that they are oriented with the systems, strategies and policies adopted by De Mar. Existing employees should attend training and retraining programs in a bid to improve and/or maint ain efficiency in their performance. In addition, good working conditions, payment packages and bonuses should be offered to employees so that they can be motivated to perform better. Finally, the financial section can play its role by developing cost effective marketing, pricing and production budgets. This can be achieved by consistently doing market research, which will provide valuable financial information regarding the factors that affect the pricing, marketing and production trends within a given market. Management techniques based on the 10 operations management decisions that can be used by De Mar to ensure the success of the product Competitive advantage can be achieved and maintained by guaranteeing customer satisfaction. This can be done by ensuring that they provide fast services, consistent prices and guarantees to clients. The human resource must come up with a recruitment and selection process that matches the employee’s skills to the organizational goals. For example, the job design may consider flexibility, friendliness and expertise as pertinent towards the hiring process. Similarly, ongoing training and education will ensure that employees have the necessary skills needed to handle any problem easily and professionally within a given time frame. This is important because it enables employees to be confident in an individual or group setting. In addition, aggressive promotion can increase product awareness thereby giving de mar strong publicity that ensures consumer loyalty and an ever expanding market base.Advertising We will write a custom essay sample on MLA Product Strategy specifically for you for only $16.05 $11/page Learn More From the text, an increase in productivity can be evidenced from the dramatic rise from $200, 000 to $3.3 million within the past eight years. This is a clear indication that the strategies implemented by de mar are efficient. As such, the performance level should be maintain ed, if not improved. Conclusion The production process plays a pivotal role in ensuring that products are developed and distributed in a quality and efficient manner. The discussion presented herein provides valuable information that can be applied to guarantee total customer satisfaction This essay on MLA Product Strategy was written and submitted by user Daimon Hellstrom to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Nature vs. Nurture in Cry ,the beloved Country

Nature vs. Nurture in Cry ,the beloved Country Psychologists often battle on the idea of 'Nature vs. Nurture', or the idea that people's character are decided by either genetic inheritance or their surroundings. In Cry, the Beloved Country, two brothers, John and Stephen Kumalo, are shown to have distinctly different values, although they are of the same family. Alan Paton, through his juxtaposition of John Kumalo and Stephen Kumalo, provides a correlation between a person's environment and a person's character.John Kumalo, a shopkeeper and politician, shares few characteristics in common with his brother Stephen Kumalo. John Kumalo is an inhabitant of Johannesburg and is a man accustomed to city-life. Here in Johannesburg, the city develops in John a value for money and political power. John tells Stephen that, 'Down in Ndotsheni I am nobody, .... Here in Johannesburg I am a man of some importance, of some influence. I have my own business, and when it is good, I can make ten, twelve, pounds a week'(35), showing his concern for money and political influence over his own homeland.Msimangu describes John as having 'not enough courage, for he would surely be sent to prison'(39), showing his view that while John may speak for a cause, he will not go as far as to be put in jail for it. Later, the narrator of the story says:There are some men who long for martyrdom, there are those who know that to go to prison would bring greatness to them, these are those who would go to prison not caring if it brought greatness to them or not. But John Kumalo is not one of them. There is no applause in prison. (185-186)This further shows John Kumalo as a selfish man, acting for his own good rather than the good of the people which he claims to...

Formal Business Report Essay Example | Topics and Well Written Essays - 2000 words

Formal Business Report - Essay Example CSR has been defined by the British Government as being how business takes account of its economic, social and environmental impacts in the way it operates - maximising the benefits and minimising the downsides (Jones, Bowd and Tench 2009). CSR has also been defined as a ‘‘concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment’’ (Dijken, 2007). This suggests that the companies acknowledge that apart from financial performance, they have a responsibility towards the society. This includes their voluntary responsibility towards the internal and the external stakeholders. CSR is now synonymous with terms such as corporate citizenship, proactive community involvement, commitment to quality, human rights, health, safety and environment. However, CSR initiatives should be voluntary but most organizations engage in discharging their social responsibility more as a compliance with legal regulations. Lack of a univers al and precise definition also reflects that CSR activities are motivated by a desire for eventual return (Frankental, 2007). Data to evaluate the actions of companies has been gathered both through secondary sources and primary sources. Secondary data has been collected from academic journals presented as literature review. Primary data has been gathered to evaluate how consumers perceive the CSR initiatives of companies in general. A small survey was conducted among people that work for different organizations. This was a general survey to gather the impression that people have about CSR and its potential benefits. To gather qualitative data, questionnaire (Appendix A) was distributed to about 25 people and the results of the survey has been presented and discussed. CSR provides sustained competitive advantage, CSR enhances corporate image and CSR ensures the stakeholders’ interests are taken care of (Chen 2012). However, organizations resort

Improving the Human Conditions Essay Example | Topics and Well Written Essays - 1000 words

Improving the Human Conditions - Essay Example Any program designed for AIDS prevention must consider the stigma associated with the disease and with homosexuality. The World Health Organization intended to provide simple local access to those needing treatment by providing clinics in areas of high leprosy incidence. However, without prior investigation, they could not know that, because of the social stigma, utilization of clinical facilities was not a matter of simple distance or lack of transportation (Campbell, 2003). The virus usually enters the host in fluids (blood or semen) or within infected cells. The persistent infection that results remains intact in spite of an immune response whose products coexist with the virus. All the experiences with smallpox, yellow fever, measles, and poliomyelitis vaccines have focused on using an attenuated virus that could replicate in the host initially, would not harm the host, yet would provide enough stimulus for the host's immune system to combat and clear the viral infection. This experience has been useless for HIV. For reasons that are not yet clear but may reflect the victim's high level of viral load and unique properties of the virus, both the humoral (antibody) and cellular (CTL) arms of the immune system respond vigorously to HIV throughout the course of infection, yet some of the viruses remain in place (Campbell, 2003). This situation is in stark contrast with viruses that cause an acute infection in which, if the infected individual survives, t he immune response has cleansed viruses from all tissues. In this instance, viruses and the immuneresponse components coexist for but a short time (days), before either the virus or the immune response wins out. With HIV infection, both the virus and the immune response coexist but the duration can be years long -- until the patient dies (Fieldhouse, 2005). As the plague of AIDS continues and expands throughout the world, there is neither effective therapy for its permanent treatment and abatement nor is there a vaccine for its prevention. Treatment with the drug azidothymidine (Zidovudine) (AZT) or its counterparts, although effective in some instances, has at best worked only for the short term, presumably because of the rapid mutation rate of the virus and its ability to escape the drug's effects. The development of new drugs such as the HIV protease inhibitors offers the hope that combination drug treatment will remove the virus before HIV mutates and the virus escapes therapy. Whether HIV can be eradicated from an infected person and a case of AIDS cured is unknown. However, even with present combination therapy, nearly a quarter of treated individuals are not helped. The lack of a vaccine after years of research reflects how little is known about immunizing patients to protect them from an infectious agent that persists. A progres sion of events led to the concept that a virus could cause cancer (Fieldhouse, 2005). At first, HIV infection sets off a cascade of events that disseminates the virus to multiple lymphoid tissues. The immune response generated against HIV effectively lowers the host's viral load but does not remove all of it. The remaining viruses hide and cause a low-grade persistent infection. As the

Lesson to be learned from Ferguson Essay Example | Topics and Well Written Essays - 3000 words

Lesson to be learned from Ferguson - Essay Example In a society increasingly characterized by advanced communication technology, it has become easy for members of the public to observe and react to such acute police misconduct. Further, revelations of police brutality not only shake the public’s confidence in law enforcers, but may also spark community protests and civil unrest. Strained relations due to perceived brutality are common between police and minorities, particularly those of African-American descent. Surveys and past incidents show that minorities have a higher likelihood to hold negative views of the police, compared to the majority Caucasian populace. Some of the most vivid incidents where police either used excessive force or killed unarmed civilians include the severe beating of Rodney King in LA in 1991, the fatal shooting of Amadou Diallo in New York, the 2001 murder of Timothy Thomas, and the most recent shooting of Thomas Brown in Ferguson, Missouri (Blankstein, Winter & Riordan, 2013). In all of these cases, respective communities took to the streets to protest police cruelty, thus impeding normative activities for some time. The repetitive nature of these incidents shows that police reform is not an easy task (Weitzer & Tuch, 2004). However, under proper conditions, progressive transformation of policing structures and communities can improve police work, as well as, relationships between the police and communities that receive their services. In an effort to propose potential policing transformation platforms, this paper evaluates four policy alternatives. The latter include: 1. Maintenance of extant state, which constitutes doing nothing, 2. Police Force Reform through strategies like training, internal controls, diversification of police departments, and community patrols, 3. Empowerment of underprivileged communities via economic development, workforce training, and enhancement

Ethical And Unethical Acts Of Mcdonalds Commerce Essay

Ethical And Unethical Acts Of Mcdonalds Commerce Essay McDonald is one of the famous and the best fast food company which Is known by everybody in the world and all of the people in the world are familiar with it and the age does not mater form young people to old people also the kids know McDonald when they see the logo that shows that the company works in the proper way in the organization. This shows that all of the members in McDonald have good relationship with each other which is very good and they have to keep on working in this way in order to be the number one fast food all around the world.mcdonald company has some ethical and unethical advertisements which are very important and it will be described in the other paragheraphs that shows how does the entity work and how do they succeed in the business how do they advertise and whey ways do they use in order to rich their goles.mcdonal is a company which has a lot of branches and also a lot of campaigns all over the world and the number of foods that they have is also a lot which shows that they have good corporation and good management and good agreement which is very good for the company. They have all of hamburgers and a lot of chickens which is very good and tasty and many people like it and when they eat it there are happy with it because the price is also good so makes people happy in all of functions. the good thing about mc Donald is comparing to the other fast foods like KFC they have both hamburger and chicken but in KFC they just have chicken which for those people which dont like chicken they can eat hamburger in case of chicken so they have the right to if they dont like hamburger they choose the chicken or the opposite thing which is very good and its made for everybody in the organization. McDonald has a lot of workers and employees in the world which all of them know what they have to do in their job and what are the important t thing that they have to do and how do they have to act in their branches with people all of these people are been trained so that none of the people which they visit McDonald get upset form the acts that the employee does so it a very good decision that McDonald made for its people. 2.0 Ethical Advertisements of McDonald Company McDonald is very organized company which they have a lot advertisement all over the world which all of their advertisement are really good and proper which all the people when they see the advertisement the automatically visit McDonald branches to taste the new sandwich or new facilities that McDonald brought in and McDonald has a lot of advertising in their campaigns which for example they have internet in their branches and also they have coffee which they dont had coffee before they only had sandwiches but now they have breakfast as well so this makes people to take their laptops and visit McDonald and have a breakfast with coffee and enjoy . McDonald its a really nice place and the people enjoy it and also its very friendly place that all of the people when thy enter McDonald they are happy when they see the logo of McDonald which looks like a nice smile in yellow color and the other thing that is good about the McDonald is that ten price are good and the cost of everything that you eat is not a lot and so many people so it does not matter they are rich or poor they can eat McDonald whenever they want this shows that McDonald has a good relationship with all its customers not only poor or only right its designed for all the people in the world which is very good and this makes them successful in their corporation. 3.0 Ethical Advertisement of McDonald Part 2 Another advertisement that McDonald does is in the football stadium that we see the logo of McDonald this shows that they spend a lot amount of number for their advertisement which is very large amount of money and they do a lot of these kind of advertisement in the year which is good and bad the good part is good that to advertise about your company but the bad part is that in case of advertising by this amount of money its better to help people who dont have house to live and they dont have food so McDonald it was better for them to give food to the poor people rather that advertising in this way which is not good and ethical way so they could have give food to tem in order to making them fell that why did we not eat McDonald ever so in case of this it was better to give them try McDonald which was very good thing and it was good for McDonald reputation as well. McDonald also have a lot of logos in different manners which are very interesting and when people look at it they will really like it for example when they had their first branch of coffee shop they had the coffee in the picture which was looking like a hamburger but if you see it properly it looks like a coffee which was very interesting and they had another example like a cow which was on the box that this shows that all of the foods that McDonald has is fresh that they kept the cow there to show that all of our foods are fresh and it was very interesting for the people and people liked the advertising the McDonald made for them to make them happy . 4.0 Ethical Advertisement of McDonald Part 3 Another ethical advertisement that McDonald has is they have very good consternation on the childrens and they have respect for the childrens for example they have happy meal for the children which it has toys in side it and make s the kids happy and it also made them loyal customers of McDonald and its not only because of the food it is also because of the toys which attracts the kids and they always want to east McDonald this shows that McDonald uses good strategies and good ways that how to attract the kids and also the other generation of people and also the middle age of people to come in McDonald and have the food this shows that they are fowling the right way in their business which is very good as we can see it they are really successful in their company because they are always becoming better and becoming bigger that this is very good they say that the smile of the McDonald is becoming bigger that shows that they want to make all the people all over the world happy and it a very good strategic that McDonald is using in the company. 5.0 Unethical Advertisement of McDonald Company Unethical advertisement of McDonald company is that they have a lot of advertisement which cost a lot for example in the stadium and in the billboards and everywhere ere this kind of advertisement is not good because they can save this money and giving it to the people which dont have house to live or spending this money in other was like making schools for the poor people and a lot of examples like these that McDonald has to do in order to make all the people in the world happy if their aim is this toward their business and they have use keep away form these kind of worlds so they dont have problem in the future but the good thing is that McDonald has a good management which they will never have problem but they have to make all the people have its not nice that the people which they dint have money be sad or un happy so they can save this money and giving it to the people which dont have house to live or spending this money in other was like making schools for the poor people and a lot of examples like these that McDonald has to do in order to make all the people in the world happy if their aim is this toward their business and they have use keep away form these kind of worlds so they dont have problem in the future but the good thing is that McDonald has a good management which they will never have problem but they have to make all the people have its not nice that the people which they dint have money be sad or un happy so people and a lot of examples like these that McDonald has to do in order to make all the people in the world happy if their aim is this toward their business and they have use keep away form these kind of worlds so they dont have problem in the future but the good thing is that McDonald has a good management which they will never have problem but they have to make all the people have its not nice that the people which they dint have money be sad or un happy and fell good. . . McDonald has to give them free food in order to make them happy so everybody in the world feels happy about McDonald which is very good. The other thing which was not good about the McDonald was that they before had hamburgers which was made by worms which was not good so in the countries which they have Islam in their religious they cannot eat these king of food so they came up with the new hamburger and the kept a hall name in side of it so to tell the Muslim people this food is hall to eat is which was a good decision they McDonald made for the people. 6.0 Comparing McDonald with its Competitors McDonald haves a lot of competitors which they also have fast foods in the world but the good thing about the McDonald is that they have made and image in peoples mind that all of the people in the world like McDonald and they like to eat McDonald which is very good and the McDonald competitors are really strong and good competitors which they also have good and a lot of costumes but there are not as the famous that McDonald is because form small to big people everybody knows McDonald but the other fast foods company maybe ton all of the people knee them as they know McDonald this shows that the strategy and the etches that they use was very good and this shows that they were following the ethical ways in their business which is very good and now they have accomplish the goal that they wanted and now they have their costumers all over the world which is very good and the other companies also have their costumers but not like McDonald and then other issue that is McDonald dont have delivery that this shows that the already have a lot of customers that they dont need to have delivery but the other competitors they have delivery . McDonald had a plan that they dont have delivery their plan was that they dont have it because people come in to McDonald branches and enjoy their eating there and just come out of the house and feel happy which was very good that they made people come out from their house and visit the branched s and eat their food there which was very good planning by the management of McDonald that made its customers happy and enjoy eating food in their restaurant. 7.0 McDonald Ethical Strategies McDonald company has a lot of strategies in their business which that med them to become on elf the best fast food restaurants in the world and they use strategies and ethics like they have use the standards and also they try all the facts and the fictions in the company and what are the peoples choice of food whey king of food do people like when they enter a resonant these all the question that McDonald has answer to it order to see what people like in the restaurant and base on that they made their hamburgers and the meals that they have n their restrains and the coffee and jukes that they have kept there in the resonance that shows that McDonald cars a lot about people which is very good and they knew now what people like that is the reason that the made the marabou for the people company has a lot of strategies in their business which that med them to become on elf the best fast food restaurants in the world and they use strategies and ethics like they have use the standards and also they try all the facts and the fictions in the company and what are the peoples choice of food whey king of food do people like when they enter a resonant these all the question that McDonald has answer to it order to see what people like in the restaurant and base on that they made their hamburgers and the meals that they have n their restrains and the coffee and jukes that they have kept there in the resonance that shows t which live in Arab countries which was a good decision that the found out to make a sandwich that can fit into Arab cultures which was very good and then the maid they made the Mc Arabia for the Arab people and many people except the Arab also like it these shows that they have good activity of working and this shows that they not only make food and serve food they plan also for the future that what foods to bring in the future for the people and also for the charity they also have plans that they tell people to help people and also they have draw in the world cup of football and also the had a pizza cuff which also was mad for the Indian which they like spicy food so this shows that they have very good relationship with the people and the look after that what people exactly like in the food so that they can make the foods like the kind which people like it and all of these to show that there is very good and proper management in the McDonald and it will be very good also of their reputation in the future their reputation is already good but it will become better and better as it goes in then front so McDonald has to continue this way in order to be the best in the world. 8.0 McDonald Analysis McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers that how to they make the foods that people what are they eating which was very good and to tell people to be sure that what are they eating and to see how the foods are making and also McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers that how to they make the foods that people what are they eating which was very good and to tell people to be sure that what are they eating and to see how the foods are making and its very good way that know how the foods are being made that McDonald is using it and also the McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers that how to they make the foods that people what are they eating which was very good and to tell people to be sure that what are they eating and to see ho w the foods are making and also McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers. The company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers that how to they make the foods that people what are they eating which was very good and to tell people to be sure that what are they eating and to see how the foods are making and also McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers that how to they make the foods that people what are they eating which was very good and to tell people to be sure that what are they eating and to see how the foods are making and its very good way that know how the foods are being made that McDonald is using it and also the McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers that how to they make the foods that people what are they eating which was very good and to tell people to be sure that what are they eating and to see how the foods are making and also McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers. 9.0 McDonald Unethical Strategies There are some Unethical strategies which the company use to attract the customers like having bad advertisements and the company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers that how to they make the foods that people what are they eating which was very good and to tell people to be sure that what are they eating and to see how the foods are making and its very good way that know how the foods are being made that McDonald is using it and also the McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers that how to they make the foods that people what are they eating which was very good and to tell people to be sure that what are they eating and to see how the foods are making and also McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers. McDonald company also sees everything in the restaurants that they kept a new role that show the kitchens to the customers that how to they make the foods that people what are they eating which was very good and to tell people to be sure that what are they eating and to see how the foods are making and also McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers. McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers that how to they make the foods that people what are they eating which was very good and to tell people to be sure that what are they eating and to see how the foods are making and its very good way that know how the foods are being made that McDonald is using it and also the McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers that how to they make the foods that people what are they eating which was very good and to tell people to be sure that what are they eating and to see how the foods are making and also McDonald company also analysis everything in the restaurants that they kept a new role that show the kitchens to the customers. 10. Conclusion in conclusion McDonald has to continue the way that it is going now and it is the right way and they have to use the ethical way in order to be the fist and the best fast food restaurants in the world and they dont have to use unethical way in their business so they will have problem and they have get away from these kind of decision which are not good and the best thing to follow the ethical way in the business which can help the company to be in the right way in the business that they have and they have to make everything better so that they cans improve in their world and the have to have more branches in fitter by palming good and the workers also have to work properly and in the proper way that they dont have problem and all of these has to work to with each other to be successful in the business and the corporation and the reputation of the company.

Challenges for US Counter-terrorism Efforts Essay -- September 11 Terr

Challenges for US Counter-terrorism Efforts    As a direct consequence of September 11, a number of substantial challenges lie ahead in the area of counter-terrorism..  Ã‚   The most prominent of these is the changing nature of the terrorism phenomenon.   In past years, when terrorism was largely the product of direct state sponsorship, policymakers were able to diminish prospects for the United States becoming a target using a combination of diplomatic and military instruments to deter potential state sponsors.   Today, however, many terrorist organizations and individuals act independently from former and present state sponsors, shifting to other sources of support, including the development of transnational networks.    Many terrorism experts have suggested a shift in the type of violence terrorists are willing to inflict.   Terrorism statistics indicate an overall reduction in the number of terrorism incidents per year, but an increase in the number of victims per incidents.   While the number of historical cases of terrorists using CBRN weaponry is low, this trend toward increasing violence and less state control may drive certain terrorist groups toward unconventional weapons.   On the other hand, the reduction in direct state support may decrease the terrorist's ability to acquire or independently develop CBRN weapons. These shifts have produced a number of policy and program initiatives designed to better deter and prevent future acts of terrorism while also building a national capacity to effectively respond to terrorism incidents involving the full range of weapon types.      A key challenge is working both at home and abroad to identify, track, and defeat terrorist groups before they undertake acts of violen... ... more fully explored.    As we move forward after September 11, terrorism receives increased attention in the foreign policy, national defense, and law enforcement communities. As we assess and formulate our international and national commitments, policymakers are likely to consider possible impacts of terrorism on those commitments and on public and political support vital to those commitments.   The challenges facing us in assessing threats, allocating resources, and insuring an effective congressional role in counter-terrorism policy are complex.   But inherent in challenges are opportunities to bring together the diverse elements of the counter-terrorism community to share information, experiences, ideas, and creative suggestions about how to effectively deal with this growing national security, law enforcement, and public policy concern.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚